In the modern digital age, your website is arguably your most important asset online. It is a hub for your work to branch off from, the base from which you build. The majority of the sales you make ...

Many people nowadays have found a channel in the information highway to promote their own products and services and not just their photos, what they did in China, where in Europe they have taken their ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Ultimately, it’s the process by which marketers collate the contact details of prospective new customers and assesses their potential to become sales targets. In marketing speak: it’s the process by ...