A giant billboard flashes on the side of a country road. Why does it catch our attention more easily than other details in the landscape? At Paris Brain Institute, Tal Seidel Malkinson, Jacobo Sitt, ...

Most publishers continue to dedicate the lion’s share of their inventory to boring, buggy, and bloated banner ads that plod ...

The brain does not need its sophisticated cortex to interpret the visual world. A new study published in PLOS Biology demonstrates that a much older structure, the superior colliculus, contains the ...

We all have an intuitive understanding of what it means to pay attention to a particular visual scene or a conversation, and that it must be somehow related to our conscious awareness—but what exactly ...

Visual social attention is central to social functioning and learning and may act as a reinforcer. Social rivalry, which occurs when an individual is excluded from dyadic interactions, can promote ...

Neuroscientists at Duke University have mapped the timing and sequence of neural activations that unfold in the brain when people focus their attention on specific locations in their visual fields.

Our visual attention is drawn to parts of a scene that have meaning, rather than to those that are salient or 'stick out,' according to new research. The findings overturn the widely held model of ...

A social individual needs to effectively manage the amount of complex information in his or her environment relative to his or her own purpose to obtain relevant information. This paper presents a ...

Our visual attention is drawn to parts of a scene that have meaning, rather than to those that are salient or "stick out," according to new research from the Center for Mind and Brain at the ...

New work at the University of California, Davis, shows for the first time how visual attention affects activity in specific brain cells. The paper, published June 26 in the journal Nature, shows that ...

Generally speaking, visual attention is a mechanism (or group of mechanisms) that selectively filters visual information and serves the purpose of helping an organism perform actions, such as ...

Researchers at the UC Davis Center for Mind and Brain mapped hundreds of images (far left) by eye tracking (center left), "meaning" (center right) and salience or outstanding features (far left).