Dana White didn’t just promise a spectacle when he greenlit a UFC event for President Donald Trump’s birthday; he also knew ...

TKO head Mark Shapiro isn’t shy about the success of both WWE and UFC, touting how much each brand is valued at.

UFC 323 was the last pay-per-view event of the year, and it marked the end of PPVs as fight fans know them. While the way that the UFC operates will look a little different starting in 2026, the final ...