Amendments to China’s Trademark Law has expanded the scope for registering unconventional marks but significant challenges for applicants remain, say Gang Hu and Justin Jiang of China Patent Agent (HK ...

If you've tuned into any aspect of the beauty industry lately, you're likely aware that the latest celebrity beauty brand to hit the market — Hailey Bieber's Rhode Skin — officially launched in June ...

If you’re planning to start a business, naming it will be crucial to developing your brand. A name represents who you are and what you do and can be a powerful marketing tool. But once you’ve settled ...

Unlike patents and copyrights, obtaining a federally registered trademark requires (among other things) that applicants abide by the “lawful” use in commerce requirement. In other words, the United ...

As per Article 139 of Cape Verde’s Trademark Law, a trademark may consist of a “sign or an arrangement of signs capable of being represented graphically, particularly words, including personal names, ...

Although China recognises non-traditional marks, it is still rare for them to secure protection. Nevertheless, the situation and the market are improving and applicants will one day be able to ...