The trucking industry’s importance to the U.S. economy can’t be understated. Over-the-road fleets haul 72.6%—nearly 12 billion tons—of all U.S. freight. This $940.8 billion industry accounts for more ...

Wouldn’t it be great if you could click a button and magically reach everyone who’s interested in your products or services? Well, in-market segments in Google Ads are pretty close to that! This type ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

There are thousands of different audiences you can target in Google Ads, and we’ve covered quite a few of them already: in-market segments, life events, detailed demographics, lookalikes and Google ...