As Turning Point USA mourns its founder, influencers like Riley Gaines, Alex Clark and Allie Beth Stuckey could rise to lead a form of socially conservative activism even more ardent than their mentor ...

To reach young audiences raised on social media, leagues are giving content creators access to marquee moments.

Add Yahoo as a preferred source to see more of our stories on Google. Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are ...

If any school can claim the title of America’s “college of influencers,” it’s the University of Miami, with its palm-lined walkways, pool in the center of campus and long list of ultra-viral alumni.

The Silver-influencer is having its moment. These are people above the age of 40, gaining significant social media following across platforms. Those followers are turning into paychecks for many. SMU ...

Army soldiers Tyler Butterworth and John Howell use social media to help boost military enlistments. Traditional recruiting methods are less effective as young people spend more time online. Humor and ...

After struggling with addiction and depression, former professional rugby player Luke Bateman finally found a community where he belonged. The 30-year-old was a lifelong fantasy reader but "never saw ...

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion ...

“The whole thing reeks like a bad made-for-TV movie,” an opportunistic podcaster says halfway through the horror sequel Influencers. In the moment, he’s being manipulatively dismissive of a guest ...

MrBeast, Alex Cooper, Alix Earle and Jay Shetty count on these 23 A-list attorneys to protect — and expand — their empires. By Claudia Rosenbaum You know you’re in peak creator economy when ...

From lighting rigs to bringing suitcases of clothes to the bathroom for selfies, chefs, managers, and restauranteurs spill on ...