New England Patriots owner Robert Kraft is back ... We can debate many things about Kraft's newest Super Bowl message. Many people will hear it and like it. Others will ignore it.

"Social media is supposed to connect people, but I think it does more to divide people," Kraft tells PEOPLE exclusively, while talking about his new Super Bowl ad Robert Kraft's Foundation to Combat ...

While his team may not be in this year's Super Bowl, New England Patriots owner Robert Kraft is looking to make an impact. As he did for last year's game, Kraft released an ad for his Foundation ...

Jewish activists slammed billionaire New England Patriots owner Robert Kraft for bankrolling a Super Bowl commercial against hatred – because it fails to mention the rise in antisemitism.

When Robert Kraft sponsored a Super Bowl ad earlier this month through the nonprofit he founded, Foundation to Combat ...

Robert Kraft latest Super Bowl ad for his foundation features the dream team of Tom Brady and Snoop Dogg. The New England Patriots owner, 83, tells Page Six that he called his former quarterback ...

Robert Kraft may have made several high-profile appearances in New Orleans ahead of Super Bowl 2025, but his most important gig on the itinerary wasn’t for a fancy party or VIP gathering.

Lionel Hahn/Getty; Carmen Mandato/Getty; Joe Scarnici/Getty Robert Kraft is worried about "divisiveness ... and once he asked the rapper to be in the new Super Bowl ad, "He didn't pause, he ...

New England Patriots owner Robert Kraft is back. He is again addressing racism. He is again asking America to take a hard look at itself. He is again using America's biggest game as a vehicle to do it ...