According to documents obtained by WSJ, Starbucks ran promotions for about half the month of May, including their yearly ...

Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers. Starbucks sent out an email blast to its My ...

Starbucks was then able to determine the kind of device users have so it could follow up with a MMS message containing a short video and information about an in-store Happy Hour special offer.