When people are shown a spiky shape next to a rounded one and asked which shape is called "kiki" and which one is "bouba," people from all kinds of cultures overwhelmingly associate "bouba" with the ...
In 1947, German psychologist Wolfgang Köhler discovered that people automatically associate certain sounds with certain visual stimuli. In his original study, observers consistently associated the ...
A surprising new study shows that baby chickens react the same way that humans do when tested for something called the "bouba-kiki effect," which... Baby chicks link certain sounds with shapes, just ...
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