Adidas snowboarding burned bright and fast. The three-striped brand, which has its hands in everything from basketball to ...

The Freeride World Tour, now hosting competitions for skiers and snowboarders of many ages and skill levels, was founded in ...

Scotty James, Ayumu Hirano and Cam Melville Ives are among the names to know as men's snowboard halfpipe commences with the ...

Paul Alden worked behind the scenes to get ski resorts to open their lifts to snowboarding and ultimately into the Olympics.

In a room full of ragtag snowboarders, Paul Alden built a reputation as the straight-laced businessman. The ...

The men’s snowboard big air final takes the spotlight Saturday, with riders launching off massive jumps as medals are decided in the trick-based event.

Chloe Kim fell short in her bid to become the first Olympic snowboarder to win three consecutive gold medals, finishing second to Choi Gaon of South Korea in the women's halfpipe on Thursday. Choi ...

Forbes contributors publish independent expert analyses and insights. Michelle Bruton covers action sports and the Olympics and Paralympics. Japan's Kira Kimura during the Men's Snowboard Big Air ...

LIVIGNO, Italy — Some might say the seeds of an Olympic-sized surprise in snowboarding were planted a month ago. That’s when Chloe Kim went skittering down a halfpipe in Switzerland, smashing her ...

When people call Brin Alexander a stuntman, they aren't just referring to his fearless snowboarding style. The man is ...

Alden died on April 9, 2026. He was 89 years old. Most recently, Alden worked as the general manager for Soldier Mountain.