Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Q: My 11-year-old daughter is asking me to take her to a cosmetics store to buy products for a skin care routine that she learned about on social media. Some of these products seem geared toward older ...

Bubble, Sol de Janeiro, Glow Recipe, CeraVe, Aquaphor, and more trusted brands.

If you’ve spent any time scrolling through social media, chances are you’ve seen a teen proudly showing off a medicine cabinet that rivals a Sephora end cap, or sharing a skincare routine more ...

Gen Alpha: Put down the serum bottle. A top dermatologist is sounding the alarm about teenagers’ skin care routines, warning that some product-obsessed middle and high schoolers are doing way more ...

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below* With back-to-school season here, your tween may be looking ...