With a few well-chosen lines, a talented designer can create an icon that lasts for decades, one that forms a powerful association in the mind of every person who sees it. An effective simple logo can ...

“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

Photoshop cc 2017 tutorial showing how to transform a face into simple, black and white art logo and create a design to place ...

Inspired by the beautiful typography-centric logos of Japanese cameras in the 70’s and 80’s, design firm Antrepo re-imagined the logos of tech companies by stripping them down to their essence. What ...

With 2024 dominated by sleek aesthetics, the ‘demure’ trend and fast-paced consumer attention spans, brands across industries have been leaning towards minimalism. This shift toward simplicity is more ...

Much has already been said about the Whitney Museum’s new graphic identity. Rolled out May 21, the spindly zigzag design has been both praised for its modernity and criticized for its simplicity.

One of the best ways to attract and engage customers is with a solid, understandable logo. Logos are the shorthand version of a company's message to customers—a simple way to share the company's ...