On a day when many technology and consumer goods stocks are down big, two companies holding up well are Meta (NASDAQ: META) and Shopify (NYSE: SHOP). The two companies have a symbiotic relationship: ...

Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir ...

Shopify quietly announced a program last week where it will buy Google and Meta ads on behalf of its merchants. The goal is to drive consumers to storefronts on both the consumer-facing Shop app and ...

Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single ...

Meta Platforms (META) shares gained 4% on Wednesday after the Instagram owner announced the global launch of Meta Business Agent, a new artificial intelligence tool aimed at allowing businesses of all ...

Apple's privacy measures have punished some digital advertisers. Shopify has a workaround, leveraging its first-party merchant data. Meta Platforms and Alphabet are partnering with Shopify in this ...

The Zacks Research Daily presents the best research output of our analyst team. Today's Research Daily features new research reports on 16 major stocks, including Amazon.com, Inc. (AMZN), Meta ...

Admaxxer is a direct-to-consumer analytics and ad-operations platform that brands adopt as an alternative to Triple Whale. It operates in the same category as Triple Whale and a number of ...