Business operators frequently have a need for answers to questions that can be obtained only through marketing research. Both qualitative and quantitative market research help business owners make ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Established organizations, and companies entering new markets, often seek marketing research reports on industry analysis. These reports contain information about major competitors, government ...

Secondary data for marketing research helps in so many ways. It is affordable already collected data we can use to better understand what is going on in the market. Here we go over the pros and cons ...

Whether you’re starting a new business or just need to test where you stand in your market, it’s imperative that you do thorough market research. So many entrepreneurs skip this step thinking it’s ...

When a business is starting, it is important to research the market and define your target customers. Small businesses often fail to take the time to research the industry, understand the direct and ...

When you’re building a business plan, market research needs to happen pretty early in the process. It’s where you learn about your audience’s wants and needs and the financial trends in your industry, ...

Philippe Massiera does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful marketing research will help launch products that are ...