The brand is sharing their new lineup exclusively with PEOPLE Twelve of Hello Kitty's friends are being introduced in the US for the first time by Sanrio The new characters will be available across ...

Sanrio has announced plans to introduce 12 of Hello Kitty’s friends to the US market in 2026, offering fans their first opportunity to engage with an expanded lineup of characters across games, shows ...

Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., tells PEOPLE about the roll out and what fans can expect It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing ...

It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing new characters to the U.S. market in 2026, sharing the first looks at the new lineup with PEOPLE. The new characters are ...