Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

The importance of generating information that will “assist consumers, clinicians, purchasers, and policy makers to make informed decisions” 1 (p29) is certainly not a new tenet of clinical ...

A study of information science research, its methods, practices, social context and relationships to other fields of study. Research skills including research design, literature evaluation, data ...

The MSc is clearly the UK market leading social research methods degree. This is true both in terms of the quality of the teaching but also in terms of the quality of the students choosing to read for ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

AI in Education, Machine Learning, Educational Research Methods, Causal Inference, Explainable AI Mgonja, T. (2025) Archaic Methods in a Data Rich World: Why Educational Research Must Embrace AI ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

Tailor your training to your research interests and career goals, from clinical and cognitive to developmental and social psychology, as you study the latest research methods techniques from published ...

Empirical evidence is information that is acquired by observation or experimentation. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Empirical ...

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...