The way Reebok president Paul Fireman figured it, the company’s biggest problem came down to one thing: Michael Jordan had gas. It was 1988, and Jordan’s Nike Air sneakers were shipping with a balloon ...

Social Status connects with Reebok for another commemorative drop. After teaming up on an Instapump Fury for the runner's 20th anniversary, the two are back on their grind to celebrate the Pump's 25 ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. When Paul Litchfield was tasked by Reebok owner Paul Fireman to ...

Reebok recently announced the launch of a new golf footwear and apparel collection that marks its return to the sport with a throwback to two classic basketball shoes: The Pump and The Question. Tal ...

Dee Brown provided one of the most famous moments in Dunk Contest history during NBA All-Star Weekend 1991 when he pumped up his Reebok Pump Omni Zone IIs before throwing down a no-look stuff that ...