Businesses can leverage the RFM Model to create personalised email messages that increase revenue and incentivise customer behaviour By mapping out where each of your customers falls on the RFM graph, ...

What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new ...

You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...