Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

Public Relations: All About Earned Media. ... For example, if a pharmaceutical company’s PR department were to land a Times story about a new drug that is favorable to the business, ...

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

In my 30 years as an adult in the workforce, I’ve been on both sides – 15 years as a journalist and print, and the last 15 or so in public relations.