Golfers may not dominate headlines the way entertainers do, but their strategic approach to partnerships offers one of the ...

Over the decades, many companies have rolled out vehicles as part of their marketing campaigns. It began as a quirky tactic used mostly by small businesses, but gradually morphed into a full-blown ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

Many ads are easier to make with the fast-improving technology. It also poses a threat to an industry already in flux. By Tiffany Hsu and Yiwen Lu The advertising industry is in a love-hate ...

TIME Editor-in-Chief Sam Jacobs (L), Janet Balis marketing practice leader at EY Consulting, Cheryl Guerin, executive vice president of global brand strategy and innovation at Mastercard, and TIME CEO ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Disney has restructured its marketing leadership under recently appointed Chief Marketing and Brand Officer Asad Ayaz. The ...