A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

You can increase your company's exposure to potential clients and generate increased revenue if you conduct a successful marketing campaign. You should carefully monitor the results of the campaign ...

In the retail industry, the primary objectives remain the same for the majority of brands: offer an inviting assortment of goods or services paired with a compelling pricing strategy to your target ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Opinions expressed by Entrepreneur contributors are their own. Online marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

Email marketing continues to be one of the most effective channels for content promotion. As a digital marketing consultant, I believe that email marketing can help your content reach, engage and ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, announced that Albertsons Companies selected RRD to transform its promotional ...

A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order ...