The Trade Desk has launched its Ventura Ecosystem, a new collaboration aimed at creating a more transparent and revenue optimized marketplace for programmatic CTV advertising. Initial participants ...

Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the ...

Magnite, PubMatic and Nexxen disclosed that unnamed DSPs (or perhaps just one) unexpectedly and precipitously decreased spending on their respective platforms in Q3. PubMatic CEO Rajeev Goel did point ...

Its stock is on the road to recovery after a massive decline. The Trade Desk stands out by serving as a neutral, AI-driven ad buying platform. Valuations are rising but may still be at a level that ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home ...