Business operators frequently have a need for answers to questions that can be obtained only through marketing research. Both qualitative and quantitative market research help business owners make ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Opinions expressed by Entrepreneur contributors are their own. Whether you’re starting a new business or just need to test where you stand in your market, it’s imperative that you do thorough market ...

Leslie Kramer is a writer for Institutional Investor, correspondent for CNBC, journalist for Investopedia, and managing editor for Markets Group. Thomas J Catalano is a CFP and Registered Investment ...