Business operators frequently have a need for answers to questions that can be obtained only through marketing research. Both qualitative and quantitative market research help business owners make ...

Whether you’re starting a new business or just need to test where you stand in your market, it’s imperative that you do thorough market research. So many entrepreneurs skip this step thinking it’s ...

Companies use customer data collected through primary and secondary marketing research to develop various marketing strategies. Primary research can include personal interviews and phone surveys.

Showing that you know the state of the market and understand what you need to do to succeed is critical in a business plan. Here’s how to gather the facts you need. Opinions expressed by Entrepreneur ...

Sinan Gokkaya, Michael J. Highfield, Kenneth Roskelley and Dennis F. Steele, Jr. Abstract We examine primary and secondary market returns for real estate investment trust (REIT) initial public ...

Opinions expressed by Entrepreneur contributors are their own. Whether you’re starting a new business or just need to test where you stand in your market, it’s imperative that you do thorough market ...