When I told my parents last year that I was getting my eyebrows microbladed, they barely reacted. "OK, what's that?" they asked. "It's basically tattooing tiny lines on my face that look like a ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...

When it comes to identity-affirming self-expression, permanent makeup can be a means to help people feel like themselves more easily and more often. “It can be deeply frustrating when your features ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...