This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pepsi unveiled a new holiday marketing effort that ...

In this new Pepsi commercial, Santa’s on vacation with Mrs. Claus and some elves in what looks to be a Club Med-like resort. While dancing to “This Is How We Do It” with Mrs. Claus (who looks pretty ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Every year since 1998, SantaCon has brought an assemblage of soused Santas stumbling through Manhattan for the annual holiday-themed pub crawl. A divisive event, at best, the annual ritual detested by ...

Traders are looking for a so-called Santa Claus rally, in which stocks rise from around Christmas through the second trading session of the next year. This is a period when corporate news slows, ...

Jennifer Harrison really digs her Claus into Christmas. Ditching her naturally blond locks for snow white tresses, rocking Christmas-berry red nails and velveteen vestments to match, the 60-year-old ...