PepsiCo announced this morning that it is extending The Pepsi Challenge into 2026, as it claims Pepsi Zero Sugar defeated Coke Zero. The team dropped a ton of new info about the results of the Taste ...
"The Choice," directed by Academy Award®–winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi Paradox – the idea that when labels and bias disappear, cola drinkers prefer the taste ...
Pepsi is taking the Pepsi Challenge to advertising’s biggest stage with a 30-second ad that will run during Super Bowl LX, per details shared with Marketing Dive. The PepsiCo Content Studio and BBDO ...
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