A landing page should connect directly with the user’s mind. But how does this really work? In order to create a mentally engaging experience for the user, how should a landing page look, work, feel, ...

Damage to particular parts of the brain can cause spatial confusion and even eliminate awareness of areas of space around the body. The brain regions responsible for spatial awareness, however, are ...

Language, empathy, attention - as different as these abilities may be, one brain region is involved in all these processes: The inferior parietal lobe (IPL). Yet until now it was unclear exactly what ...

The parietal lobe is located near the center of the brain, behind the frontal lobe, in front of the occipital lobe, and above the temporal lobe. The parietal lobe contains an area known as the primary ...

Philosopher Rene Descartes famously thought that the seat of the soul was located in the pineal gland in the human brain. While modern neuroscience may not have revealed where the soul resides, ...

We are visual animals. Although we certainly use our hearing and other senses, the cliché, seeing is believing, resonates with us because we use our eyes to make sense of the world. Like other brain ...