The PGA Tour just received an unambiguous warning: the Sony Open’s final round drew barely one-third of last year’s figure when NBC provided a lead-in. “Got lost a bit with the MLK holiday delay, but Golf Channel drew 106,

NBC will have coverage of the Travelers Championship this summer as the PGA Tour looks to even out the network share of its Signature events. When the tour announced its 2026 schedule in August, NBC was slated to carry only two of the nine Signature events over the course of the season.

His stunning decision, just three days after he won the Dubai Desert Classic, comes the same week that five-time major champion Brooks Koepka returns to the PGA Tour at Torrey Pines.

CBS has broadcast the Travelers Championship for 19 consecutive years, and that streak ends in 2026—not because CBS wanted out, but because NBC needed in. The 2026 Travelers Championship will air on NBC rather than its longtime home on CBS,

CBS Sports executives don't believe their product will suffer if some longtime PGA Tour stops are cut as drastic changes to the schedule are considered.

Watch Scottie Scheffler win his 20th PGA Tour title at The American Express in La Quinta, California, where he shot 66 in the final round and finished at 27 under par, four clear of second place.

The PGA Tour dominated LIV Golf in 2025, posting record TV viewership. The Tour’s TV ratings represented a significant bounce-back year, following viewership declines in 2024.

Sunday’s final round, which saw Scottie Scheffler win by four strokes, averaged 617,000 viewers on Golf Channel (Nielsen Big Data + Panel), the highest final round for the event since 2015. Last year’s final round averaged 272,000 viewers on Golf Channel with Big Data added.