The first Thanksgiving Day NFL game had a commercial that was a blast from the past, and many were feeling nostalgic on social media. Oscar Mayer had an idea for the Detroit Lions-Chicago Bears game ...

Nostalgia isn’t just a warm feeling, it is a powerful marketing tool that taps into memory, emotion, and identity. The most successful brands know how to transport audiences back to simpler times, ...

The NBA has reignited the holiday spirit by reviving its iconic "Jingle Hoops" ad with a modern spin. The updated version, called "Jingle Hoops Regifted," combines nostalgia with cutting-edge ...

All of this is thanks partly to the clever marketing campaigns that McDonald's has run over the years. Most consist of happy images of people gladly chomping on their nostalgic treats. Most also boast ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...

Even if we haven’t heard them for many years, familiar songs often stick with us for life. We can often recall every lyric to songs we learned as kids or albums we idolised as teenagers. But beyond ...