The 2026 Grammy Best New Artist category showcases nominees who represent the different lanes of modern music marketing. Here ...

These three campaigns illustrate music marketing's current state: a hybrid approach that combines traditional tactics with ...

TikTok has announced the launch of SoundOn, an “all-in-one platform for music creators.” SoundOn was first introduced in early 2022, but the tool was not available in Australia. TikTok formally ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with curators for playlist placements, or turn to third-party promotion ...

Purgion’s marketing playbook is unlike anything the industry has ever seen. They don’t rely on tired formulas or traditional tactics, they create their own rules. Through data-driven insights, ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist placement” to independent artists exchanging streams in private communities, ...

n a stale world of copy-paste music rollouts, Purgion is flipping the script. Built by creatives and data minds, the agency is winning attention from major labels by treating every campaign like ...

ROME, ITALY, December 26, 2022 /EINPresswire.com/ -- For artists looking to succeed in today's crowded and competitive music industry, it can be tough to stand out ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

FTAforbrands work with Fujifilm QuickSnap reflects an industry shift toward platforms that grow over time rather than one-off activations.

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Hypebot: The traditional way of marketing music has been to slam as many artists against a wall, see what sticks, and then try everything to get that those particular artists to reach critical mass.