UPDATE: Hasbro attempted to clarify confusion about its rebranding Thursday by announcing that Mr. and Mrs. Potato Head will keep their names, while the overall brand will now be known as Potato Head.

Mr. Potato Head, the classic Hasbro toy brand which includes the mustachioed Mr. Potato Head and clean-shaven Mrs. Potato Head, will soon be rebranded as the gender-neutral "Potato Head" toy line. The ...

Mr. Potato Head, the root vegetable toy that's enthralled children since the 1950s, is getting a present-day makeover: Going forward, Hasbro will rebrand the name and logo for the sake of ...

PHILADELPHIA (CBS/CNN) -- Hasbro is dropping the honorific "mister" from the "Mr. Potato Head" brand, renaming the shapeshifting plastic spud to the gender-neutral "Potato Head." It's a notable change ...

Things are shifting in the world of toys: Barbie isn’t only available as a disproportionately statuesque blonde anymore, American Girl sells a boy dolls, girls play with trucks, boys play with ...

NEW YORK (AP) — Is it Mr. Potato Head or not? Hasbro created confusion Thursday when it announced that it would drop the “Mr.” from the brand’s name in order to be more inclusive and so all could feel ...

For the first time possibly ever, the plastic toy Mr. Potato Head ended up going viral Thursday, due to Hasbro announcing that the branded toy would lose its gendered pronouns and instead be labeled ...

Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto. After ...

It’s hard to imagine it now, but the earliest ads for toys weren’t meant for kids. The target audience was adults. Major toy companies rationale was that grown-ups were the ones spending their ...

NEW YORK — Hasbro created confusion on Thursday when it removed the gender from its Mr. Potato Head brand, but not from the actual toy. The company, which has been making the potato-shaped plastic toy ...