To be a catalyst of change as a new generation marketeer shaping modern marketing, it seems you simply need to be fortunate ...

At its core, marketing is the process of getting people interested in your company’s product or service. Sounds simple enough ...

Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

There has been an ongoing debate over whether Artificial Intelligence (AI) is a boon or a curse. Many fear that automation ...

Started by ad world and Hollywood vets, Modern Arts has created work for brands like WhatsApp, Adobe, HP, and more.

Explore the power of problem statement advertising and audience awareness to enhance your copywriting effectiveness in the ...

Not too long ago, it was standard for every bike brand's race line-up to include an aero bike, a climbing bike, and a ...

Neuromarketing is transforming how brands connect with consumers in India's rapidly expanding digital market. By leveraging ...

Siemens Healthineers teamed up with Area 23 and children’s book publisher LeYa in an attempt to make magnetic resonance ...

The dream of fame and financial success has emerged recently. The path to such aspirations lies online in the Creator Economy ...

A campaign on the apparently endangered barf bag proved how creative and brilliant advertising can be, and it’s why FCB ...

Progressive Grocer’s podcast focuses on the trends, topics and interests that move women forward in grocery retail. If you have an idea for a TWIG podcast topic, contact [email protected] and/or ...