A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

In its traditional sense, research is synonymous with time. It takes time to thoroughly analyze markets and customers, document all your findings and then coherently present them with ample evidence.

When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing the best marketing research possible to help out your business or ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

Nick Chasinov is the founder and CEO of Teknicks, a research-based internet marketing agency certified by Google in Analytics, Tag Manager, and a Google Premier AdWords partner. Market research and ...

Opinions expressed by Entrepreneur contributors are their own. Like all science, research began as an entirely manual process. Responses to surveys were gathered in person or by mail in the 1940s, and ...