Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital twins”—AI-generated proxies that simulate consumer responses and behaviors, ...

Peter Mouncey, editor-in-chief of the International Journal of Market Research between 2004 and 2019, reflects on 65 years of the MRS journal. This year, the Market Research Society (MRS) celebrates ...

NEW YORK, United States, Sept. 07, 2023 (GLOBE NEWSWIRE) -- Zion Market Research has published a new research report titled “Plastic Paper Plate Market By Product (Plastic Coated Paper Plates, ...

Albany, New York-based Transparency Market Research (TMR) has released a new research report, “Paper Packaging Materials Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, ...

This year, the Market Research Society (MRS) celebrates 65 years of publishing its journal, the International Journal of Market Research (IJMR), which launched under its current title in January 2000.