MLB team helmets to feature ads during postseason
MLB placing ads on helmets of every team in 2024 playoffs, featuring five-inch logo of German company
The logo of Strauss will be on both sides of every helmet used in the 2024 postseason, World Series and beyond
MLB teams to have helmet ads in postseason featuring Strauss logo
MLB has reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year.
MLB team helmets to feature ads during postseason through 2027
MLB has reached a multi-year deal to place the name and logo of German apparel company Strauss on postseason helmets through the 2027 season. The ads will be 5-by-0.92 inches and will be located on both sides of every helmet.
MLB pairs with apparel company, to use helmet ad for playoffs
MLB previously had helmet ads in select international games dating to at least 2008 and has allowed jersey ads since 2023. The general use of ads was agreed to by the players' association in the 2022 labor contract, and 23 of the 30 teams have jersey patch ads.
MLB Will Add Sponsor Logo To Batting Helmets Starting With Postseason
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MLB, STRAUSS announce new helmet partnership
During the 2024 postseason, you're going to see something new: MLB helmets will feature a brand logo. Major League Baseball announced a partnership with German workwear company STRAUSS on Friday, which includes MLB batting helmets displaying the STRAUSS name and logo throughout the playoffs for the next four seasons.
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MLB helmets will sport a decal advertising European workwear outfitter Strauss this postseason as part of a new, four-year partnership that will also bring the German brand to minor league games beginning in 2025.
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