Throughout its 30 years in Vietnam, Lifebuoy has remained committed to protecting public health, with a special focus on children to contribute to a healthier, stronger young generation. Present in ...

Winning Media Gold in The Drum Awards for Marketing APAC is Everything Everywhere All at Once from Lifebuoy and Unilever Vietnam. Here is the award-winning case study. So, breaking news: “Covid is ...

Unilever’s health soap Lifebuoy has announced the results of its ‘Help A Child Reach 5’ handwashing programmes launched in Thesgora, India, noting an overwhelming drop in the incidence of diarrhoea: ...

Time is critical when rescuers are alerted to a swimmer in trouble, a surfer who's taken a dive or a yacht guest who has fallen overboard. We've seen a number of crafty assistance devices over the ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. What to do if consumer needs change and the demand for your star product evaporates? Economic Darwinists would ...

Lifebuoy just pulled a classic Bollywood twist—roping in Shah Rukh Khan to headline its latest campaign, marking a shift from health to skincare. The move brings back memories of SRK lounging in a ...

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase brand trust in rural India. Lifebuoy, the soap brand ...