The Coffee With CBS LA initiative is making its way out to the Inland Empire, with its next event taking place in Corona. The Inland Empire is an area of Southern California that has seen a lot of ...
Mondelez International (NASDAQ:MDLZ) sees an opportunity to use generative AI tools to cut marketing expenses significantly. A senior executive told Reuters that an AI tool developed with Accenture ...
NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...
Snacking giant Mondelez is using generative AI to slash marketing costs and is preparing to release AI-generated TV ads next year, a senior executive told Reuters. Jon Halvorson, Mondelez’s global ...