One frustration buyers face when using multiple Smart TVs is app compatibility. Samsung, LG, and Sony TVs all use different software, which may or may not support the same apps. LG is filling a void in its TV's smart capabilities by embracing the Xbox app.

Those of you who own a recent LG smart TV or plan to buy a new one will soon have the Xbox app added to the operating system

That's thanks to a new year team-up between Xbox and LG, bringing support for Xbox Cloud Gaming to LG Smart TVs later this year. As shared on Xbox Wire, these LG TVs will soon allow players to browse and play Xbox games through the Cloud via the upcoming Gaming Portal app.

If we buy Microsoft’s recent ad campaign logic that any Game Pass-running device is an Xbox, it’s time to congratulate LG smart TV owners: You’ll soon own an Xbox. (Yippee!!) Microsoft announced Monday that the Xbox app will arrive on LG’s latest smart TVs later this year,

Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

Xbox launched a new marketing campaign called This Is an Xbox. The idea behind the campaign is to let users know that there are multiple devices that can be used to connect ... Read more The post Xbox Cloud Gaming Heading to LG Smart TVs in 2025 appeared first on FullCleared.

Microsoft's push to deliver Xbox gaming without requiring users to purchase Xbox-specific hardware is set to continue later this year, with the company having now announced it's bringing Xbox Cloud Gaming to LG TVs in 2025.