Usually, Super Bowl commercials feature celebrities young and old. Whether a famous singer is belting out a song or your favorite Netflix star is showing off their acting skills in the ad, someone ...

No two Super Bowl commercials are the same. But this year, Kraft's Super Bowl commercial is fundamentally different than any other televised ad out there because it was built from scratch on the fly ...

FOXBOROUGH, MASSACHUSETTS - JANUARY 11: Owner Robert Kraft of the New England Patriots speaks to the media during a press conference at Gillette Stadium on January 11, 2024 in Foxborough, ...

Don’t just watch Super Bowl commercials, Kraft says. Be in one. The brand’s 30-second commercial that will air in the second half of the Super Bowl is going to be made in real time and will star, well ...