Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Since the mid-2000s, organizational change management and transformation have become permanent features of the business landscape. Vast new markets and labor pools have opened up, innovative ...

In the early 1900s, Henri Fayol developed a modern management theory that business leaders still use today. Fayol's theory was honed while he worked his way up the ladder to become the director of a ...

Describes the functions of managers, including the management of activities and personnel. Focuses on application of guidance principles in management. Define management, managers, and the basic ...