In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.

Instagram and TikTok’s apps might look even more similar before long. Instagram just announced a test rolling out to “a small group of people“ that makes Reels the default tab view when you launch the ...

Instagram may be taking on TikTok with a new app. The social media platform’s head Adam Mosseri told staff this week that they are considering the launch of a separate app for Reels, its short-form ...

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to ...

Add Yahoo as a preferred source to see more of our stories on Google. Instagram also added a Following tab with three feed choices: All, Friends, and Latest. That means you can prioritize close ...

New data shows Instagram Reels ads now make up over 50% of all ad inventory, as users spend nearly half their time on the app ...

Instagram has a new app that lets you watch Reels on your TV. The app is debuting first on Fire TV devices. Support for other devices will come over time. Instagram has a new app that lets you watch ...

Instagram is moving from the vertical phone screen to the living room, launching a dedicated TV app that puts its short-form Reels in direct competition with YouTube on the biggest screen in the house ...

While Meta’s Reels share continues to grow year-over-year, YouTube’s watch time for Shorts remained flat last year.

CapCut is the better all-in-one editor with advanced tools, multi-platform support, and powerful AI—great for serious creators. Instagram Edits is simpler, faster, and perfect for Reels beginners. Try ...