A Malaysian company has come under fire after footage emerged online showing its employees participating in an extreme ice bath activity. The company, Victoria's Vitality — known for its health and ...

Scott McLaren, 33, from Corstorphine, began his challenge in July, and has been sitting in an ice bath in his garden every day, having buckets of ice poured over his head, and then staying in the icy ...

Natalie Reynolds participates in the USC #SpeakYourMIND Ice Bucket Challenge ; James Charles participates in the USC #SpeakYourMIND Ice Bucket Challenge. But like all trends come and go, it seemed as ...

Ice baths are everywhere in modern fitness culture. From professional athletes to weekend warriors, many swear by the post-workout plunge, hoping the icy shock will ease soreness, calm inflammation ...

A challenge that took social media by storm over a decade ago is back, except this time around it's in support of another cause. The ice bucket challenge has been reimagined with donations going ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...