Gourville, John T., Alice Tzou, and David Lane. "The Future of Hybrid Electric Vehicles." Harvard Business School Case 502-025, February 2002. (Revised April 2011.) ...

Hybrid cars had a huge comeback in 2024. These cars, which use a mix of battery-electric and gas power, emerged as the winner in a year when demand for EVs hit a plateau. A new group of green-car ...

Once thought to be a dying segment, hybrid electric-gas cars had their best year ever in 2024. A shift in the green car buyer base from wealthy early adopters to more frugal, practical shoppers ...

Toyota notched a 3.7% sales gain year-over-year in the U.S., boosted by steady increases of reliable smaller vehicles such as the Camry and RAV4 SUV, as well as significant gains for hybrid vehicles.