Gourville, John T., Alice Tzou, and David Lane. "The Future of Hybrid Electric Vehicles." Harvard Business School Case 502-025, February 2002. (Revised April 2011.) ...

Hybrid cars had a huge comeback in 2024. These cars, which use a mix of battery-electric and gas power, emerged as the winner in a year when demand for EVs hit a plateau. A new group of green-car ...

Once thought to be a dying segment, hybrid electric-gas cars had their best year ever in 2024. A shift in the green car buyer base from wealthy early adopters to more frugal, practical shoppers ...

And over the 2010s, the used hybrid vehicle market surged in popularity, as buyers test-drove the technology without diving head first into the slightly unproven self-charging hybrid deep end.