It’s commonly called "content marketing" but most people I know use content such as case studies more frequently as sales tools in "content selling." During a sales call you learn what a prospect is ...

A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

Have you read any case studies from your law firm's peer or competing firms recently? Have you read your own firm's case studies recently? If you have (or even if you have not), what I am about to ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot how to create client case studies and use them as sales tools. This week, Marka gives Zoot a tip for writing a ...

Case history articles—also known as application stories or testimonials—are the most powerful way to drum up interest in your product. That's because they feature a real customer talking about how ...

The Global Delivery Initiative, or GDI, is a partnership of over fifty organizations that focuses on collecting and sharing knowledge, insights, and lessons to better understand what works – and what ...