Like a child chasing after a group of geese, only to have them fly away, it’s a natural human instinct to chase the things or people we want. From a young age, we’re fed narratives about how ...

Forbes contributors publish independent expert analyses and insights. This article advocates attracting success and clients rather than chasing them. It suggests building visible momentum, sharing ...

Stop chasing clients. Attract them by becoming highly sought after. Key strategies include building a "lighthouse" with valuable content to create a waitlist, exuding confidence to attract, reversing ...