Finding the right foundation shade sounds simple, yet it’s one of the most common beauty mistakes people make at every age.

Color matching isn't just for your foundation—here, makeup artists explain how to color match lipstick for a more flattering pout. When I hear “color matching,” I think of finding the just-right ...

KUTV — Imagine looking picture perfect this Holiday Season. Today you can save that trip to the store and your time consulting with any salespeople to color match your makeup by using this ...

Finding the right foundation match for darker complexions can be difficult to say the least. Growing up, I always struggled to find the perfect product. More often than not, I had to work with an ashy ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Ever feel like your color match foundation is more like stage makeup than its promised natural-looking coverage? Sure, the promise of a foundation that adapts to your skin tone sounds amazing until ...