Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

Hotels.com has launched a new campaign with its first-ever mascot, a hotel desk bell-inspired character called Bellboy, and is celebrating with a members-only sale offering 25 percent off hotel stays ...

Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for ...

Google announced for hotel ads they are now opening the commission (per stay) program for global participation for all Google Ads hotel advertisers. In addition, Google Hotel Ads can now be filtered ...

Photo Caption: A still image from Choice Hotels' latest marketing blitz. This example shows actor and writer Keegan-Michael Key pitching the Comfort Inns & Suites brand. Source: Choice Hotels. Choice ...