Since the debut of Cheerios in 1941, originally as "Cheerioats" to offer the masses a ready-to-eat oat cereal, dozens of varieties of the classic breakfast brand have hit grocery store shelves. Though ...

Out with the "O" and in with the heart. General Mills is changing the most recognizable shape in the cereal kingdom, the "O", to include heart-shaped pieces in its two most popular varieties of ...

General Mills is discontinuing three fan-favorite varieties of cereal. The company confirmed to USA Today that it would pull three specialty cereals from grocery store shelves. It includes: The news ...

Ice-T and Honey Nut Cheerios sounds like a perfect pairing. The Grammy Award-winning gangsta rap trailblazer-turned-primetime TV history maker has teamed up with the cereal brand to promote a healthy ...

The latest of the many (many!) kinds of Cheerios is Cheerios + Ancient Grains, which is a medley, if you will (or even if you won’t), of Cheerios; clusters containing oats, quinoa and crisp rice; ...